09. Bodyfit Summer 2026

TARGET

Men and women in their 20s to 40s aiming to lose weight or improve their body shape.

TASK

Spark interest even among people without an exercise habit or those who haven't seen results from self-guided dieting, communicating the service's features and appeal quickly and leading to sign-ups for a trial lesson.

DESIGN

We chose colors that evoke "energy, challenge, and a sense of accomplishment," creating a positive, lively impression. We also gave the text placement, size, and font a sense of movement to convey speed.

RANGE

Design — 3 days