02. Cloud Link

TARGET

Business owners and IT managers at small and mid-sized companies, aged 30s–50s regardless of gender, looking for an easy-to-use cloud service that can cut costs and streamline operations.

TASK

Drive traffic from banner ads to the landing page, then use a free diagnostic tool to help visitors recognize the service's value and benefits — ultimately leading to a purchase.

PURPOSE

Acquire new customers and drive sign-ups for a free trial of the cloud service "CloudLink." The goal was to increase trial sign-ups by 30% during the campaign period.

INFORMATION

Since there was a large amount of information to cover, we organized the content section by section rather than overloading a single page, keeping each part concise and easy to follow. We also used illustrations so that content that's hard to convey through text alone could be understood intuitively. On the mobile version, we placed buttons at the right points so users can reach the information they need without scrolling back and forth, creating a flow that keeps navigation effortless.

DESIGN

To make it immediately clear this is an IT/business service, we built the design around blue tones that convey trust and integrity. We also kept corner radii subtle, aiming for a design that stays approachable while still communicating the solidity and reliability expected of a business service.

RANGE

Wireframe — 2 days Design — 4 days Coding — 3 days