01. Groove

TARGET

People who want to learn about the company's business, track record, and philosophy to judge whether it's a trustworthy partner, as well as those who want to understand the company's overall business direction.

TASK

As a company running three different business lines, we wanted first-time visitors to intuitively grasp the company's strengths and reason for being.

PURPOSE

Consistently communicate the three business lines and the company philosophy to deepen understanding and trust in the company as a whole, while making its strengths and unique value clear.

INFORMATION

Structured the flow from each business introduction to its detail page so visitors can smoothly find the information they need. We also used moderate corner-rounding to keep a sense of trust and solidity as a company, while still feeling approachable.

DESIGN

Starting from a sense of trust and solidity as a corporate site, we incorporated illustrations to create a design that feels approachable and familiar. We also added a rotating text animation as an accent, bringing motion and rhythm to otherwise static information and catching visitors' interest. By balancing calm professionalism with a playful touch, we aimed for a memorable site that conveys what makes GROOOVE unique.

RANGE

Wireframe — 2 days Design — 3 days