05. Tart Bakery

TARGET

Raise awareness of the store's popular product and drive customers to visit.

TASK

Among many products, the store's signature item needed to stand out at a glance and capture visitors' interest.

PURPOSE

Created to visually communicate the product the store wanted to promote most, raising awareness and encouraging customers to purchase.

INFORMATION

To make the store's signature product clear at a glance, we limited the information to just three elements: the product name, a photo of the product, and the store address. By removing unnecessary information, we made sure viewers' eyes would naturally be drawn to the product photo.

DESIGN

We used an orange-based color palette for a warm, approachable feel. The colors and layout were designed to make the product photo stand out, and since this was intended to be printed and displayed in-store, we paid close attention not only to how it looked on screen but also to the printed colors, text legibility, and overall balance.

RANGE

Design — 2 days