03. Groove Kids

TARGET

Parents who want to value each child's individuality and independence through nature experiences.

TASK

Visitors needed to understand, even on their first visit, what kind of organization Groove Kids is and how its activities support children's growth. This meant organizing the purpose, content, and features of its nature-experience and child-space activities so people with no prior awareness of the organization could understand them.

PURPOSE

Alongside the launch of a new initiative, build a website that lets first-time visitors intuitively understand Groove Kids' overview, activities, and goals — taking the organization's current level of awareness into account.

INFORMATION

Structured the content so understanding deepens step by step — from an overview of the organization, to its activities, to the purpose behind them — even for visitors with no prior awareness. Activities are introduced concretely to make clear what kind of experiences and growth opportunities children gain. This helps parents visiting for the first time grasp the significance and features of the activities, giving them what they need to consider joining.

DESIGN

To convey the fun and approachability fitting a children's program, we used plenty of illustrations for a visually enjoyable design. In particular, an animated duck brings a sense of excitement just from browsing the site. Beyond simply laying out text and information, illustrations and motion add a playful touch throughout, aiming for a design that both children and parents can naturally enjoy while understanding the activities.

RANGE

Planning, Wireframe — 2 days Design — 3 days