08. Sweet Home

TARGET

College students and new working adults considering living alone for the first time.

TASK

Spark interest in apartment hunting among college students and new working adults considering living alone for the first time.

DESIGN

We prioritized visual impact, designing the banner so the campaign content is understood the moment it's seen. In particular, we made the "Zero Initial Costs" campaign highlight stand out through contrast in text size, color, and layout, clarifying the priority of information.

RANGE

Design — 2 days